Although the two terms are often used together by vintage jewellery sellers, the jewellery is rarely from both SELRO (which was a company started in the US in the 1940s by Paul Selenger) and SELINI which was another company run by Selenger. Selenger was responsible for the design of Selenger/Selini pieces.
Famous for the ‘Many faces’ of Selro – the jewellery often featured Asian faces and this is what the company is most famous for. Known as Thai girls or Asian princesses.
Much of Selro/Selini jewelry is unsigned and was originally hang-tagged. There are some clues, however, to identifying unmarked Selro/Selini jewelry. Much of what is sold as SELRO/SELINI is not actually produced by them. This is really annoying for vintage jewellery sellers and collectors. Signed pieces are very rare.
There are a lot of bogus claims about Selro jewellery so it is important to be aware of the ways to properly identify them. Kathie Davies has done some incredible research and has developed a website to help people correctly identify Selro jewellery and, more importantly, to identify fakes. We recently received some pieces of jewellery which were described as SELRO but are actually not made by that company. They are still lovely items of jewellery but at Kikulu we would not sell them with the wrong description as we care very much about our reputation. We list those items as NOT SELRO.
Tips to identifying SELRO jewellery
Bracelets have 5 separate sections linked together. They are usually 7 and a half or sometimes 8 inches long.
Bracelets and some of the bib necklaces have a distinctive back bracing – see the images on the bib necklaces listed below.
They only produced clip on earrings and more rarely some screwbacks – never studs or danglers.
We were lucky to find some lovely SELRO pieces and some signed SELINI pieces. My favourite is the cream NOH mask necklace and earrings pictured here and the lovely confetti lucite bracelet below.
Below are all our SELRO or SELINI pieces
Please note that the last is not SELRO. It is included here so that you can compare and spot a non SELRO copy. Many vintage sellers sell these as SELRO for much more money, probably through ignorance. However we think we owe our customers the time we take researching.